Karlovarské minerální vody has become known to the broad public thanks to its corporate image. It has managed to focus its activities optimally on several areas of public life.
We systematically support the development of live culture, predominantly literature and film. They promoted the founder of annual literary awards - Magnesia Litera and have been the general partner of the project for years. They cooperate on the organization and presentation of the Czech Lion film awards, where they newly support primarily young, beginning film makers with the Magnesia Award.
Sports fans know us thanks to our long support of the series of prestigious marathon races called the Prague International Marathon, and of the top Czech basketball competition - Mattoni NBL.
We support important social events. For example, the popular public survey of popular music - Czech Nightingale Mattoni, or the Miss Beauty Contest, which is connected with Aquila. We have been organizing the Mattoni Grand Drink, an international barman competition, for fifteen years, which has gained the official status of the Non-alcoholic Cocktail Mixing World Championship in the past two years thanks to its high professional level.