Karlovarské minerální vody has become known to the broad public thanks to its corporate image. It has managed to focus its activities optimally on several areas of public life.
We systematically assist in the development of contemporary culture, primarily literature and film. We participated in founding the Magnesia Litera annual literary awards, of which we have been the general partner for many years. We cooperate in the announcement of the Czech Lion film awards, within the framework of which we newly support young filmmakers at the start of their career, with the Magnesia Prize.
Sports fans know us thanks to our long support of the series of prestigious marathon races called the Prague International Marathon, and of the top Czech basketball competition - Mattoni NBL.
We support important social events. For example, the popular public survey of popular music - Czech Nightingale Mattoni, or the Miss Beauty Contest, which is connected with Aquila. We have been organizing the Mattoni Grand Drink, an international barman competition, for fifteen years, which has gained the official status of the Non-alcoholic Cocktail Mixing World Championship in the past two years thanks to its high professional level.